Heidi Zak Explains

Heidi Zak (left) and Ra'el Cohen, founders of ThirdLove. Running counter to an industry dominated by out-dated ideas of ‘sexy', Heidi Zak and the ThirdLove team, from their base in San Francisco, aim to empower women by allowing them to be comfortable and supported throughout their busy days as parents, professionals and at all times of the day.
None of us really agreed with it from the beginning.” Plus, the company had just come out with another campaign celebrating women's individuality with the slogan To each, her own.” It was like ‘what if a woman wants to be in the show or watch it, why are we telling them what to do?'” a source we'll call Kate said.



ThirdLove is famous for its game-changing Fit Finder® tool (used by over 12 million women); and, most recently, for a well-publicized spat with Victoria's Secret More importantly, Zak and designer Ra'el Cohen have created a modern, beautifully-fitting t-shirt bra that's pretty close to perfect.
SAN FRANCISCO-( BUSINESS WIRE )-ThirdLove Co-Founders and Co-CEOs, Heidi Zak and David Spector received the EY Entrepreneur Of The Year® 2019 Award in Northern California, which recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities, while also transforming our world.

Compare that to the in-store experience of the cold bright dressing room,” Cohen says, with a stranger measuring you, poking and prodding you.” ThirdLove uses that data to recommend the best size and style for purchase — and, ultimately, to create better products for all its customers.
In the midst of his many incendiary comments objectifying women and essentially describing the brand and the fashion show as a male fantasy, Razek also seemed to single out the upstart lingerie brand ThirdLove—dismissively—as the counterpoint to Victoria's Secret.

Passionate about making great-fitting, comfortable and beautiful bras for all women. Spector said the company uses every digital channel they can to reach their customers, as well as some more traditional ad tactics like direct mail, TV, ThirdLove radio and billboards. The couple told the employees, many clad in their work uniform” — a grey t-shirt printed with ThirdLove — that the tremendous growth was because of their great service to customers of the online-only business.

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